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Executive, Marketing and Communications

Job Summary:

The role is responsible to work with the Manager, Marketing and Communication to develop, plan and implement marketing, media and public communications to profile Ding Yi Music Company events and as a company with positive image. The Executive will have to develop and execute effective social media strategy to promote Ding Yi season concerts, outreach programmes and others. This includes the development of key marketing messages, content and creative creation for the company. He/she will also assist to plan, implement and evaluate marketing and publicity plans that contributes towards the goal of the company.

Key Responsibilities:

· Develop and execute an effective social media strategy to promote Ding Yi and its programmes and concerts through social media, email marketing, website & SEO optimisation and online advertisements

· Create, write and optimise creative content for the company’s website/EDM and social media platforms such as Facebook, Instagram and Youtube

· Work closely with the Programming team to develop ideas for marketing, publicity and social media etc

· Manage and maintain the company website, and keep the website’s information up to date

· Track and analyse website and/or digital traffic flow, and provide regular internal reports

· Identify and pitch stories/content ideas to partners, publications to a variety of demographics

· Identify and evaluate new trends in digital marketing especially for the arts and culture sector, that can be implemented for the company

Requirements:

· Passionate about the arts/music

· Strong communication (verbal and written) abilities, in English and Mandarin

· Possess strong knowledge in marketing tools, digital and social media platforms ideally within the Arts & Culture sector

· Good project and time management skills, with a meticulous eye for detail

· Committed team player, responsible, reliable, and able to work with others to achieve company goals

· Familiar with Adobe or multimedia tools would be an added advantage

Interested candidates, please send your resume or CV to admin@dingyimusic.com